Who likes dealing with a bad car salesman? I think we can all agree that a pushy or unhelpful car salesperson can be one of the worst interactions you can encounter. But a poor B2B website experience can actually be quite comparable. Instead of a personalized experience presenting the most relevant content for each visitor, [...]
Friday, March 22, 2019
Don’t Let Your B2B Website Be Like a Bad Car Salesman
Who likes dealing with a bad car salesman? I think we can all agree that a pushy or unhelpful car salesperson can be one of the worst interactions you can encounter. But a poor B2B website experience can actually be quite comparable. Instead of a personalized experience presenting the most relevant content for each visitor, [...]
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