Monday, October 23, 2017

How Authentic Content Marketing Can Make Your Business Remarkable

Here’s the big challenge with content marketing today: It’s hard to get heard. It’s a big, noisy world out there and for your content to rise above the fray and into the eyes (or ears, if you’re podcasting) of the right people, you need to do something worth paying attention to. That means list posts…

Friday, October 20, 2017

Using Evergage to Enforce Consistent Messaging in Email Signatures

consistent messaging in email signaturesEmployees across your organization send emails to prospects, customers, vendors, partners and job seekers every day. As a result, your employees’ email signatures are a reflection of your company. You likely already know this, so you probably have an existing template that each employee fills out with their own information and uses as their signature. [...]

Using Evergage to Enforce Consistent Messaging in Email Signatures

consistent messaging in email signaturesEmployees across your organization send emails to prospects, customers, vendors, partners and job seekers every day. As a result, your employees’ email signatures are a reflection of your company. You likely already know this, so you probably have an existing template that each employee fills out with their own information and uses as their signature. [...]

Turning Visitors into Customers: 4 Elements of a High Converting Landing Page

You’ve created a high traffic website that attracts tons of visitors through paid ads, organic search as well as social media platforms. However, if you’re unable to convert them into paying customers, then all your efforts will go down the drain. Here are 4 ways to build high-converting landing pages for your website. 1. Remind them…

Thursday, October 19, 2017

4 Secrets to B2B SaaS Growth

shutterstock_613464041.jpgB2B SaaS growth can be an intricate puzzle. Growth requires going beyond customer acquisition — though that's an important element of success. It requires communication, retention, teamwork, alignment, and so much more. But that doesn't mean it's a puzzle you can't solve. Today, we're going to dive into some of the secrets of growth that fall outside the normal discourse of lead generation and team alignment. Read this post and you'll be ready to start putting together the pieces.

1. Understand Your Niche

Ready-to-use SaaS products service a specific need — they're more enticing than creating software or purchasing an in-house product, and versatile enough to offer a comprehensive solution but still specialized enough to provide a unique value proposition. For these reasons, SaaS products, when correctly marketed and sold, can be in extremely high demand. And it's hard to be successful as a SaaS company if you spread yourself too thin. In other words, if you try to offer a wide range of basic functions rather than a limited range of exceptional functions, you may overextend.

For every SaaS company, there's a balancing act that needs to occur in order to be successful. To find your niche, consider the level of competition in your target segment, how penetrable the market is and if your product offers anything new (or addresses a different audience). Constantly re-evaluating your market and your product's position within that market is key to growing in the right direction.

2. Nurture a Strong Partner Network

Nurturing strong relationships with businesses that leverage your product is a great way to increase revenue without spending more money upfront. But cultivating strong partnerships requires time and energy, so it's important to focus your efforts in the right place.

First, determine the traits you're looking for in a co-marketing partner. How many customers does your ideal client have? What size is their company? What industries do they serve? You should also ask yourself what types of partnerships you want to avoid. Learn more about what potential partners do and how best to approach them. For any partnership to be successful, it must be viable and mutually beneficial — whether that means revenue sharing or some other indirect benefit. If you identify possible challenges upfront, it will be easier to adapt your model accordingly. Partnerships can be either low-touch or high-touch; advocate partners require less interfacing than do strategic partners who are working with you to achieve a common goal — though both types of partnerships offer unique value.

While no other business is going to do all of your promotion and selling for you, it may significantly extend your reach and customer network. Kissmetrics' partner network helped them increase their user base by 1,000 percent in six months. They transformed from a small B2B startup into a recognizable industry player and name.

Download The Definitive Guide to SaaS Marketing to learn actionable ways to grow your business.

3. Connect key Business Metrics to Product Development

One of the best ways to ensure that you're keeping your customers satisfied and creating the best product for your target market is through agile development in small increments. The beauty of cloud-based SaaS products is the ability to perpetually update and test out new features on an active customer base. This ability allows you to solve for challenges in real-time, as long as you keep careful tabs on the evolving needs and pain points of your customers.

Tracking key business metrics can give you a better sense of whether your product is being used as intended. What functions are used most frequently and what features aren't gaining traction? What are possible reasons for this experiential gap? Customer satisfaction surveys and outreach are also great ways to evaluate the effectiveness of your product in order to make the most essential improvements. They key with metric and feedback driven growth is constant testing and reevaluation: customer needs are perpetually changing, and the best tech responds to those changes in real time.

4. Teach Prospects How to Succeed

SaaS products are meant to be easy to use and efficient, which, in business, equates to time and money saved for your customer. In order to ensure widespread adoption of your product, it’s important to teach customers how to use it to the greatest effect — whether that’s through consultation services, in-product chat features, blog posts, new feature tutorials, training videos, email workflows or certification courses.

These customer support services should focus on delighting and empowering customers, but should offer more value than simple operating instructions. The most effective and “sticky” educational features teach prospects how to be better at their jobs, in addition to teaching them how to use your software platform successfully. After all, even the most innovative software isn’t a cure-all— it’s a tool intended to accentuate strengths and enable users, but it cannot stand in for talent and industry expertise. What better way to ensure customer loyalty than to offer your customers all the tools and information they need to succeed in their position? Drawing the link from your product to real strategies and human processes gives it greater staying power and relevance.

For example, Hubspot offers a “Hubspot Academy” feature, a section of their SaaS platform devoted to helping customers grow and become more savvy, successful marketers.

As you can see, there are a multitude of ways to grow your SaaS business, from sales and marketing alignment strategies to KPI creation and connection with the product. With the secrets outlined above on your side, you'll be a step ahead of your competition right out of the gate.

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8 Essential Online Writing Tools to Create Selling Social Media Posts

Drafting posts for social media is a cumbersome process. A lot of times, you have to re-write your posts several times before posting them for the world to read. Framing catchy captions is a herculean task in itself. Writers are always on the lookout for trendy content to be added along with their social media…

Wednesday, October 18, 2017

Some of The Fundamental Aspects of Email Marketing That You May Not Know

Digital marketing is taking over these days, and a number of companies are opting for the different digital marketing methods for their business purpose. These methods are innovative, unique, cost effective and an excellent way to reach out to more people at a time. With the advent of internet and technology, the various kinds of…