Wednesday, September 20, 2017

Must See INBOUND 2017 Sessions for Inbound Marketing Tips, Tricks and Hacks

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We are less than a week from HubSpot’s INBOUND 2017 and we could not be more excited. We are big proponents of planning out your sessions in advance so you can get the most out of your INBOUND 2017 experience. Pick and choose sessions based on your interests, goals and challenges. Making a schedule of sessions to attend will set you up for educational and networking success.

As marketers, we're always looking for new ways to streamline and optimize our processes. Check out our selection of top sessions for useful inbound marketing tips, tricks and hacks.

Schedule a time to meet with New Breed at INBOUND 2017

Tuesday 9/26

26 Words & Copy Constructs that Instantly Make You More Persuasive | Tuesday, Sep 26, 4:15 PM - 5:00 PM | Register Here

Whether you want someone to open your email, click on your ad, consume your content or contact your company, words matter. Why? Because in-market tests and scientific research both confirm that certain words wield more power. And how you word something determines how people respond to it. Nancy Harhut, CEO of HBT Marketing, reveals eye magnet words, compliance triggers and 24 other secrets (one for each letter of the alphabet) that'll make you an instant master of persuasion.

4 Steps to Creating Explosive Success with Content Marketing on LinkedIn | Tuesday, Sep 26, 11:45 AM - 12:30 PM | Register Here


Viveka von Rosen, co-founder and chief visibility officer at Vengreso, covers the blueprint needed for LinkedIn content marketing success. By the end of the session you will walk away with:

• A better understanding of the relationship between your current marketing and LinkedIn publisher strategies
• A blueprint to amplify your content marketing presence
• The ability to drive more traffic and business to your own media platforms: blog, podcast, website and video channels

Top 10 Types of Video for Every Stage of the Buyer's Journey | Tuesday, Sep 26, 1:00 PM - 1:45 PM | Register Here

In this session, Jeremy Pryor, CEO of Epipheo, will cover the 10 essential types of videos you need to create to ensure your prospects turn into profitable customers — including The Demand Generator video, the Social Cyclone video and the Tipping Point video that turns the curious into customers. You'll also learn when to implement a thought leadership campaign,

Wednesday 9/27

47 Tips (Yes 47!) for Better Videos | Wednesday, Sep 27, 11:45 AM - 12:30 PM | Register Here


Video is undeniably huge right now. You can work with partners or agencies to create video content, but it will cost a good amount. If you want to develop your own video content, what do you need to know? In this practical and high energy session, Matthew Pierce, learning and video ambassador at TechSmith Corporation, brings 47 practical tips that you can use today to start creating your own video content.

A/B Negative: Succeeding with A/B Tests That Don't Seem to Work | Wednesday, Sep 27, 1:00 PM - 1:45 PM | Register Here


Daniel James, manager of content marketing at Rakuten Marketing, delves into the world of A/B testing. Learn how to make A/B tests work for you by discovering how to identify what your inconclusive results tell you about your group, how you can improve your own tests from the failures you experience and more. 


The Top 10 Facebook and Twitter Content Promotion Hacks of 2017 | Wednesday, Sep 27, 3:30 PM - 4:15 PM |
 Register Here

Larry Kim, founder of WordStream, Inc., will be sharing unusual tips, strategies and processes for getting 10-100x more value from paid ad campaigns on Facebook, Twitter, Taboola, Pinterest and other networks. He'll teach you how to drive exponentially more traffic to your content and convert 3-5x more of those clicks into leads and sales — for less than $50 per campaign.

 

Thursday 9/28

How to Create Epic Social Media Visuals | Thursday, Sep 28, 1:00 PM - 1:45 PM | Register Here

Nadya Khoja, VP of marketing at Venngage, will teach attendees how to create engaging images for Twitter, Facebook, LinkedIn and Instagram. You'll learn how to identify your top performing content and maximize social reach by leveraging the help of social media influencers.

How to Scale Marketing 200% with No Budget | Thursday, Sep 28, 10:30 AM - 11:15 AM | Register Here

Ryan MacInnis, director of marketing at Voysis, goes over strategy and tactics on how to execute on a marketing plan that can take your business to the next level. You don't have to be a startup to think and grow like one.


The SEO Traffic Secret: How to Target Non-Branded Keywords | Thursday, Sep 28, 10:30 AM - 11:15 AM |
 Register Here


Susan Wiker, Associate Director of SEO at Huge, will teach attendees how to parse search intent and anticipate sequential queries that can lead to better brand awareness and more conversions, regardless of your marketing budget.

See You at INBOUND 2017!

Be sure to catch some of these awesome, growth-hacking sessions and don’t forget to stop by the New Breed booth in between!

Book a Meeting with New Breed

How to Start Your SMS Marketing Campaign

There is a proliferation of messaging platforms today. However, even with the rise of apps like Facebook Messenger, WhatsApp, and Viber, SMS text messaging remains king. Here are a few powerful statistics: Over 4 billion people around the globe still use their phones to text. More than 6 trillion text messages are sent annually. More…

Tuesday, September 19, 2017

Why Is It That Some Businesses Are Successful At Online Sales While Others Fail?

Got an online business? Excellent. But why are some of us succeeding while the rest are failing when it comes to sales? In this article, we explore the key traps you need to avoid if you want your business to grow online. Many of us are sold the dream that opening an online store is…

Building an ABM Framework: The 5 P’s to Success (Part 2)

building an ABM frameworkAs the first full-time account-based marketing (ABM) practitioner at Evergage, I spent a lot of time developing our own ABM framework. While each company’s approach to ABM will vary depending on their market and their needs, I wanted to share the approach that worked for us — which I’m referring to as the 5 P’s of [...]

Building an ABM Framework: The 5 P’s to Success (Part 2)

building an ABM frameworkAs the first full-time account-based marketing (ABM) practitioner at Evergage, I spent a lot of time developing our own ABM framework. While each company’s approach to ABM will vary depending on their market and their needs, I wanted to share the approach that worked for us — which I’m referring to as the 5 P’s of [...]

Monday, September 18, 2017

5 Signs You’re Using Marketing Automation Too Much

There’s no doubt that marketing automation has been a cost-effective business strategy. A Nucleus Research study showed that marketing automation increases sales productivity by 14.5% and reduces marketing overhead by 12.2%. When it comes to email marketing, automated emails can reach up to 119% higher click rate than regular email blasts. This statistic is consistent…

Friday, September 15, 2017

Now Use Evergage to Send Triggered Email Messages

As I alluded to last month, it’s an exciting time to be at Evergage. There’s a ton of momentum at the company on so many different levels – adding new customers and deepening our existing relationships, partnering with leading services companies, hosting The Personalization Summit, expanding the business with new staff and office space, introducing [...]