If you want to personalize the experience on your website, mobile app, or any other channel so it is relevant to each individual, the first thing you need is the right data. It should be obvious why that is: because you can’t create a personalized experience if you don’t know anything about the person. But [...]
Friday, November 10, 2017
The Data You Need for Personalization as Told By Your Thanksgiving Dinner
If you want to personalize the experience on your website, mobile app, or any other channel so it is relevant to each individual, the first thing you need is the right data. It should be obvious why that is: because you can’t create a personalized experience if you don’t know anything about the person. But [...]
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