Friday, October 13, 2017

Don’t Forget: Sometimes Personalization Means Removing Content, Not Adding It

removing irrelevant contentAs marketers, we typically have a lot we want to share with our customers and prospects. With every new promotion, product launch, eBook release, etc., we have a new message to share across our websites, emails, mobile apps, and other channels. Sometimes that message is broadcast widely and indiscriminately, or, hopefully, it is targeted to [...]

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