Utilizing traffic generation strategies to drive huge amount of traffic and translating them into prospects and potential customers. This can be achieved by effectively using mobile and social media marketing techniques, adwords advertising, etc. These factors are proven to give businesses huge success online.
Tuesday, September 19, 2017
Building an ABM Framework: The 5 P’s to Success (Part 2)
As the first full-time account-based marketing (ABM) practitioner at Evergage, I spent a lot of time developing our own ABM framework. While each company’s approach to ABM will vary depending on their market and their needs, I wanted to share the approach that worked for us — which I’m referring to as the 5 P’s of [...]
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