Tuesday, September 19, 2017

Building an ABM Framework: The 5 P’s to Success (Part 2)

building an ABM frameworkAs the first full-time account-based marketing (ABM) practitioner at Evergage, I spent a lot of time developing our own ABM framework. While each company’s approach to ABM will vary depending on their market and their needs, I wanted to share the approach that worked for us — which I’m referring to as the 5 P’s of [...]

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