Most retailers are accustomed to using algorithms for e-commerce personalization, particularly for product recommendations. And the best product recommendations leverage the individual preferences and in-the-moment intent of each shopper to help each person discover the products that are most relevant to them in the moment. Incorporating each person’s affinities and intent as part of your [...]
Friday, July 28, 2017
5 Ideas for E-Commerce Personalization Beyond Product Recs
Most retailers are accustomed to using algorithms for e-commerce personalization, particularly for product recommendations. And the best product recommendations leverage the individual preferences and in-the-moment intent of each shopper to help each person discover the products that are most relevant to them in the moment. Incorporating each person’s affinities and intent as part of your [...]
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