A great personalized site experience is based on deep, actionable data. If you don’t fully understand a person, any personalized experience you display will miss the mark — and won’t end up being personal to that individual at all. Many personalization solutions can only collect and act on click data alone, not actions that occur [...]
Tuesday, June 6, 2017
The Value of Non-Click Behavioral Data for Personalization
A great personalized site experience is based on deep, actionable data. If you don’t fully understand a person, any personalized experience you display will miss the mark — and won’t end up being personal to that individual at all. Many personalization solutions can only collect and act on click data alone, not actions that occur [...]
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