When it comes to personalization, consumer expectations have changed. In fact, 78% of consumers will only respond to offers if they have been personalized based on their previous engagement with your brand. No matter what industry you’re in, from B2C e-commerce to B2B technology to financial services, the only way to truly market to a [...]
Tuesday, June 27, 2017
So You Think You Know Personalization? [Quiz]
When it comes to personalization, consumer expectations have changed. In fact, 78% of consumers will only respond to offers if they have been personalized based on their previous engagement with your brand. No matter what industry you’re in, from B2C e-commerce to B2B technology to financial services, the only way to truly market to a [...]
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