Account-Based Marketing (ABM) has exploded in popularity within the last few years. According to SiriusDecisions, ABM is a strategic approach that focuses on aligning demand creation programs and messaging against a set of defined accounts and goals in a way that is relevant and valuable to those accounts. Marketers are recognizing that need to focus [...]
Thursday, June 8, 2017
Personalization Ideas for Each of the 3 Account-Based Marketing Strategy Types
Account-Based Marketing (ABM) has exploded in popularity within the last few years. According to SiriusDecisions, ABM is a strategic approach that focuses on aligning demand creation programs and messaging against a set of defined accounts and goals in a way that is relevant and valuable to those accounts. Marketers are recognizing that need to focus [...]
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