According to Kristin Lemkau, CMO of JPMorgan Chase, “Achieving personalization at scale is the biggest and most important challenge for us to get right.” Her point is one that I think many marketers will agree with: these days, if marketers aren’t leveraging personalization, it’s not because they haven’t identified the business need for it. Instead, many marketers are struggling to execu […]
Tuesday, March 28, 2017
What Adobe Doesn’t Want You To Know About Real-Time Personalization
According to Kristin Lemkau, CMO of JPMorgan Chase, “Achieving personalization at scale is the biggest and most important challenge for us to get right.” Her point is one that I think many marketers will agree with: these days, if marketers aren’t leveraging personalization, it’s not because they haven’t identified the business need for it. Instead, many marketers are struggling to execu […]
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Hi Justin,
ReplyDeleteKatie from Evergage here. I notice you’re pulling in all of our blog posts but not linking to the original versions. Could you either link to the original Evergage post or stop posting our content on your own site? Thank you!
-Katie