As a Customer Success Manager here at Evergage, one of my favorite parts of our platform is segmentation. Aside from the important role segments play in targeting personalized experiences to different groups of people, they are hugely valuable for data analysis. Want to know who and how many visitors viewed a specific category in the [...]
Tuesday, February 20, 2018
Using Segmentation to Spot Personalization Opportunities
As a Customer Success Manager here at Evergage, one of my favorite parts of our platform is segmentation. Aside from the important role segments play in targeting personalized experiences to different groups of people, they are hugely valuable for data analysis. Want to know who and how many visitors viewed a specific category in the [...]
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